Proximus – Custom CMS & Operations Platform

The client

Proximus is a South African company with a growing sales team and multiple operational departments. Before engaging OWD Solutions, their lead tracking, sales pipeline and internal task management were spread across Google Sheets, email threads and individual WhatsApp chats. Information was constantly out of sync and managers had little visibility into what was actually happening.

The challenge

• Leads were captured in multiple places with no central record, causing duplicates and missed follow-ups.
• Sales cycle stages were tracked in spreadsheets that different team members updated at different times.
• Task assignments happened over WhatsApp and were easily forgotten or buried under newer messages.
• Reporting was manual and slow, meaning management decisions were often based on outdated information.
• Off-the-shelf CRMs were either too expensive or too rigid for their specific workflow.

What we built

• Custom CMS for managing leads, clients, deals and custom fields tailored to their sales process.
• Sales pipeline dashboard showing deal stages, values and predicted close dates in real time.
• Event-driven WhatsApp notifications for new leads, status changes and upcoming follow-ups so the team stays informed without meetings.
• Task manager with assignments, due dates, priorities and status tracking so managers can see who is working on what.
• Reporting and analytics including sales performance, conversion rates and team workload summaries.

The outcome

• Centralised data replaced fragmented spreadsheets and email chains.
• Sales cycle visibility improved from opaque guesswork to real-time dashboard updates.
• Manual follow-up work dropped by approximately 70% through automation and structured workflows.
• Management can now generate weekly performance reports in minutes instead of hours.
• The platform scaled to additional offices and user roles without rebuilding.

Technologies used

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