AMP Butchery – WhatsApp Ecommerce Chatbot

The client

AMP Butchery is a neighbourhood butcher serving a loyal local customer base. Most of their regulars already used WhatsApp to ask about stock, place orders and arrange collection. The problem was that every conversation required a staff member to respond manually, often during peak trading hours.

The challenge

• Staff were overwhelmed by WhatsApp messages during busy periods, slowing in-store service.
• Orders were captured informally, leading to mistakes in cuts, quantities and pricing.
• There was no easy way to broadcast weekend specials or new stock arrivals to all customers.
• Payments were collected on collection or via EFT, creating reconciliation delays.

What we built

• Conversational WhatsApp menu that pulls products, descriptions and pricing from the ecommerce store catalogue.
• Guided order flow where customers select cuts, specify quantities and confirm their order without staff involvement.
• Integrated payment gateway so customers can pay by card or instant EFT inside the chat flow.
• Order confirmation and receipt delivered automatically via WhatsApp with collection instructions.
• Broadcast and campaign tooling for sending templated specials and new-stock messages to opted-in customers.

The outcome

• 60% of total orders now flow through the chatbot with zero staff time.
• Order accuracy improved because the bot captures structured data instead of free-text messages.
• Weekend specials sell out 30% faster since broadcast messages reach all customers simultaneously.
• Staff can focus on in-store customers and preparation instead of fielding constant WhatsApp enquiries.

Technologies used

Related services